7 Tips for Choosing a Cake Display Fridge for Your Business

In a recent study, it was reported that over 58% of Australian shoppers make their purchases based on impulse. And of these, more than 50% of grocery and food products are sold as impulse buys.

Whether you’re a restaurant, bakery, or cafe, a cake display fridge can be one easy thing you can implement to boost sales.

There are several different types of cake display refrigerators, but which one is best for your business? Your cakes should be their own advertisement, to entice customers into buying them.

If you’re looking for the perfect way to display your cakes, read on to find discover seven practical tips for choosing cake displays for your business.

1. Location

One of the first things you’ll need to think about is where you will put the display fridge. This will determine the style and size of the cake display fridge you opt for.

Think about the best place for your display fridge to go, great locations are by a door that people walk past as soon as they enter your premise, or directly next to the counter where they pay (this works well for take-out options at a restaurant). Essentially, it needs to be a central focal point that every customer will notice.

Does the space you want to put it allow enough space for a large fridge with its own counter, or do you need to opt for a cabinet-style upright-style fridge?

You’ll also have to think about how it will be powered. Are there currently power sockets, or will you need to get an engineer to wire them in?

Also, think about how it will be accessed. Are customers going to be served by staff, or are customers able to access it?

2. Size

Commercial displays for cakes come in a wide range of sizes. Not only will be this governed by how much space you have for the fridge but more importantly by how many items and what you need to display and your expected turnover of products.

Cakes come in different shapes and sizes, if you specialize in tray bakes, cupcakes, or celebratory cakes, you will need to choose a fridge in a bigger and taller size to best accommodate them.

You might also consider a display fridge with different compartments if your business sells products other than cakes. Overall, fridges with larger displays have a bigger impact on sales as they are more noticeable to customers.

3. Your Budget

By now, you might have an idea of the type of fridge you want, where it will fit into your shop as well as an approximate size. Another important deciding factor is how big of a budget you have to buy your fridge.

The cost of a display fridge is based on several factors including size, quality, brand, aesthetics, and capacity. Work out a realistic budget you have available and base this budget on what your business actually needs and anticipated sales.

If you’re limited by your budget, you may want to compromise and opt for a smaller yet attractive display fridge and just display a small amount of your stock.

If you do have the budget for a large fridge, then you may want to utilise the extra space and display and sell cake-making products to boost sales, and stock things like butter, and other perishables. The sales of these other products could help to offset the extra expense of a bigger fridge.

4. Energy Efficiency

The running cost of a display fridge may be a considering factor of what you buy. If you’re trying to keep your overheads to a minimum or reduce your carbon footprint, then before you commit to buying a display fridge, find out what the running costs will be.

The energy efficiency is different for every display refrigerator, so find the best one based on your business model, ideally opting for one that consumes less power, is well-insulated, and allows for efficient air circulation.

5. Functionality

Depending on the model of your business, if customers are choosing and taking their own products from the fridge, then it needs to be user-friendly. You will probably want a weighted door so that it closes automatically after a customer has accessed it.

Depending on where your fridge is located, you might want staff to be able to access the fridge from behind the counter to restock it.

6. After-Sales Support

A display fridge is a big financial investment for your business, so use a company with reputable after-sales support. This could include yearly services, on-call support if you have a problem, and comprehensive insurance or finance packages.

Choose a company that has a long-standing reputation for working closely with clients. You may wish to speak with other restaurants and cafes in your area to find out which vendor they use.

7. Additional Features

Other features you might want to look into include a freeze function, built-in efficient led lighting, and internal shelving. It’s also important to look into how easy they are to clean and maintain.

Before you commit to buying, read reviews to find out the pros and cons of each fridge you’ve shortlisted.

Need Help Choosing a Cake Display Fridge?

Now that you know what to look for when choosing a display fridge and how to choose the best one for your business, which fridge are you going to opt for? If you need more help in making the right decision for your business’s cake display fridge, contact our team today.

We have an extensive range of commercial fridges suitable for every type of business and our expert team is available to answer any questions you may have. Visit us today for a no-obligation quote.